Westlands Farm is run by Graham and Kayleigh Collett, a family of second-generation farmers, who produce seasonal fruit as well as rearing cows and sheep. Their farm produce is sold in the shop along with a range of products from other local farmers and producers.
The project included a complete refit of the existing shop, new product range, with a big focus on sustainability, reducing packaging and creating dedicated areas for the refill range of cleaning products, milk, pasta and grains.
We were involved at every stage of the redesign, from initial concept, consideration of the brand and visuals that support their values, to shop design and customer flow, product placement and visual brand design.
Westlands is a business that stands for family, heritage and quality, placing importance on supporting their local community and the environment too. We encompassed all of this in their new logo and imagery for the shop.The colour scheme combines gorgeous shades of green, blackberry and plum, which flows everything from the interior finishes, signage, packaging and uniforms to the company website and social media channels.
Every element of the customer journey has been considered, from parking as they arrive to staff interaction at the till. It is all aimed at encouraging customers to spend more time in the shop, to visit again and recommend it to others. The customer experience is paramount!
