We first got involved with the fantastic Good Wash Day brand when we designed their Dragon’s Den watch party event. It was such a fun project, and we loved customising the space to reflect Carla’s vibrant brand. We added a mix of playful elements - giant paper pompom decorations, neon light, a pink carpet, customised bunting and popcorn boxes - to create a lively atmosphere. Our goal wasn't just for guests to have a great time, but to also fully immerse them in the world of Good Wash Day. We incorporated pedestals for her products and designed infographics to elevate her brand image. Everything was designed to be reused for future events, cost-effective and aligned with Carla's eco-friendly ethos.
The night was also a strategic opportunity to generate fantastic content for Carlas’ brand, making it an investment in future marketing. Therefore, we were conscious the interior decoration had to have a timeless nature, yet maintain the wow factor online which would allow Carla to stand out from her competitors.
After six months of great business, Carla was in the fortunate position to move into a new headquarters and asked for our help to brand the space and make sure it was fit for purpose. We designed practical storage and furniture solutions that still told the brand story, whilst creating future opportunities for marketing moments. To keep everything cohesive, we used a tight colour palette to ensure the space remains instantly recognisable.
The latest addition to GWD HQ has been the fabulous wall graphics. We worked with graphic designer Andrew Howell to create a timeline telling the story to date, with scope to add more milestones as the business grows. Carla is also passionate about monitoring where in the world her sales are coming from. So it seemed fitting to add a large map to the space so the team can visually add new territories as they take on the global market potential!
We’ve also addressed issues around the temperature, privacy and glare on computer screens by adding window film and perfect fit venetian blinds, improving the working experience in their new head quarters.
